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Borrow Smart Blog

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3-Legged Stool of Investing

We talk about Safety, Liquidity and Return as the 3-legged stool of investing. CASH is a version of sitting on the sidelines with your investments if your focus is on SAFETY. Usually, the safer an investment is the less volatile it is.

Price, product or service - pick two. Safety, liquidity and return are like that... you can pick two... you can't get the best of the three as there is a tradeoff.

What's the most important thing to you now?

Safety of your money? Liquidity of your money? Return on your money?

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